Enhanced perceived performance to improve user satisfaction by 25%
The company
Cube provides businesses with a suite of tools designed for budgeting, forecasting, and performance analysis. These tools empower finance teams to efficiently manage their financial data and streamline their planning processes, leading to improved financial decision-making and strategic insights.
Business goal
The business objective was to prioritize customer retention and focus on enhancing the product experience for existing customers. To achieve this, we needed to improve the speed and performance of the Cube add-in.
Pain point: Retrieving data is slow
One of the primary benefits that Cube offers customers is the easy storage and retrieval of their financial data. However, when dealing with large amounts of data, customers often experience long wait times, which negatively impacts their experience.
The design solution
Improve the perceived speed of data retrieval by providing a more transparent loading experience.
Previous experience
Redesigned experience
Solution ideation
When waiting for a website or application to load, users can be in either an active or passive mode. In active mode, users do not realize they are waiting, while in passive mode, their brain activity drops and they become bored. To keep users in active mode as much as possible, I explored a few design solutions.
Team feedback
Internal feedback suggested that incorporating a status list and progress bar simultaneously would be the most informative option.
Measuring success
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Unmoderated A/B test results showed that 75% of users perceived the new design to be faster than the existing experience.
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Analyzed user response to new designs, revealing a 25% increase in user satisfaction compared to the control group.